011 GOLF ASIA NOVEMBER 2025

The retail space is changing, and changing fast. E-commerce is altering the rules of engagement. But as much as AI can do, it cannot replicate the feel of a golf club as it contacts a ball. That's where bricks and mortar golf shops - and physical club-fitting studios - continue to have their place in the sun. Just ask Ng Yap, the CEO and founder of MST Golf. He has led his company through thick and thin, through a pandemic, and an initial public offering. But as any leader of a company worth his weight in golf balls can attest to, his job is always just getting started. He opens up in this issue on how far MST Golf has come, where they've been and where they'd like to go. Golf may be his game, but his ideas and approach applies to anyone having something to sell.